feel great in your skin

when it comes to clothing, happiness comes from the ability to move, dryness, and warmness

clothes are your second skin, that directly affect your quality of life. they create a microclimate that regulates what happens right next to your body. sometimes it’s good to have a layer of still air, sometimes air that’s constantly changing. sometimes even humidity can be good. but there’s only one way to comfort 

what makes clothes good?

what creates a great garment is a sum of many factors. in addition to the construction and the look of the garment, the quality of the material matters. the composition, and the structure. it’s weight and bonding. does it have fuzz, is it itchy, does it absorb moisture, does it hold static electricity, how fast it dries, does it repel water, does it breathe, and if so, how much? where is plant fiber, animal fiber, or synthetic fiber suitable? and which of all the options? what about questions of ethics of the materials or the manufacturing?

discomfort should only come from eating too much, running too fast, and holding too much love

eetteri studio’s clothes enable functions for a good life, and don’t cause discomfort to users, or the makers

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